There used to be a time when advertisement was a concept foreign to the world. As the world population increased business of all sorts cropped up all around and the need for advertisement was felt for the first time. People used to stand up on big rocks and hill tops and shout at the top of their voices to let the world know of the product or service they provided in their business. Not only this, this method was also used for political campaigning! With the advent of the technological era and the technological boon called the radio the world changed in an instant and something similar happened to advertising. Now, the world of advertising has become so advanced that it knows no bounds, and this article deals with the very basic of all questions, who is a smart advertiser?
Who is a smart advertiser? This question has a very simple answer. Anyone, who can induce the liking for any product or service in the heart of the crowd by spending the least amount of money, is a smart advertiser. be it pasting posters in the public toilet walls and distributing flyers after a cinema hall to social media advertising and Google ad words, every kind of advertising is unique in its own way and they all require an intelligent mind to make the biggest impact in the largest crowd.
F we sit down to think what affects the people most, the answer may not be that difficult to fathom. The crowd is easy to read but you will have to confine your domain of search within the boundaries of the people who buy your product mostly. For example if you sell candies, your advertising domain should be kids and parents with new born kids, because however hard you try to advertise people outside this boundaries will never belong to the largest category of the buyers of your product.
Therefore as you can see, apart from using your intelligence and finding out the answer there is also a simple thought process that you can apply to get considerably acceptable results.
- Understand your market.
- Find out the age group that buys your product mostly
- If a specific region buys your products, find out that region
- If a specific kind of man or woman buys your product, find the kind.
- Similarly, find out any specification in the people effected by your advertisement
- Then use advertising method/model and the advertisement according to results of the previous discussions.
A smart advertiser apart from increasing the previous boundaries of his product sale domain also thinks about including some other domains. Meaning, the advertisement of the candy will be so innovative that old people will start to eat it, and obviously buy it. This could happen, as it had happened in the past. There was a time that only the elite class of people used mobile phones and then an era came that each and every hand in the country now carries a cell phone.
Advertising is of many types as discussed before.
- Online advertisement
- Social media advertisement
- Television advertisement
- News paper advertisement
- Radio advertisement on a budget
The first few belong to the online advertising community and the last few in the offline advertising. Online advertising is a newer method and they reach a larger crowd and are also cheaper, but in a local level for your business to flourish offline advertising is very necessary. Without offline advertising it is very difficult for a company or product to flourish. But the basic point of all these advertising methods is the fact that among this there are only few that suits your business and you have to be intelligent enough to choose the right one.
Concluding, it can be said that advertising is too big a world to understand and conquer completely but you can still choose the best way to advertise and the best advertisement and in no time you will found yourself earning money more than you have ever imagined. So be sure that the next time you advertise, always chose intelligent method not the costlier one.